/podcast/neuromarketing

Neuromarketing Podcasts

Listen to Arbab Usmani's podcast episodes on Neuromarketing, behavioral decision triggers, price anchoring, relativity, and psychological friction.

Zappos: The Billion-Dollar Gamble on Customer Happiness ↗

How Zappos built a billion-dollar empire by prioritizing extreme customer service, culture, and emotional loyalty over short-term acquisition costs.

Deconstructing Steve Krug's web usability principles and why reducing cognitive friction on digital interfaces drives dramatic conversion lifts.

Exploring Nir Eyal's Hooked framework: Trigger, Action, Variable Reward, and Investment - and how to build habit-forming product experiences.

Analyzing Dan Ariely's research on Social Norms vs Market Norms and why business offers fail when they mix financial incentives with community trust.

Humans rarely choose things in absolute terms. Learn how decoy options and relative comparison shape buyer choices in pricing and marketing.

The psychological power of FREE. Why zero price creates an emotional rush that distorts rational decision-making and how marketers leverage it.

How initial price exposure establishes a cognitive anchor in the customer's mind, transforming perceived value and willingness to pay.

The famous Read Montague fMRI brain scan study proving how brand perception physically alters brain activity and taste perception.

Why uncertainty drives buyers to look to others for cues, and how to structure genuine social proof that overcomes buyer hesitation.

The psychology of loss aversion when items are limited. How authentic scarcity accelerates purchase velocity without eroding brand trust.